Konforzen

Konforzen

Konforzen

A furniture brand rebrand and an integrated campaign across print, outdoor and digital.

A furniture brand rebrand and an integrated campaign across print, outdoor and digital.

A furniture brand rebrand and an integrated campaign across print, outdoor and digital.

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Konforzen project cover

problem

problem

problem

Konforzen, a home furniture brand offering sofas, tables and cushions, needed more than a facelift — its name and identity no longer reflected where the brand was heading.

Konforzen, a home furniture brand offering sofas, tables and cushions, needed more than a facelift — its name and identity no longer reflected where the brand was heading.

solution

solution

solution

The project began with a full rebrand, including a new logo and name, then extended into an integrated marketing campaign across print, outdoor and digital media — covering product launches, seasonal campaigns and a CSR initiative.

The project began with a full rebrand, including a new logo and name, then extended into an integrated marketing campaign across print, outdoor and digital media — covering product launches, seasonal campaigns and a CSR initiative.

Konforzen is a home furniture brand offering sofas, tables, and cushions. The project began with a full rebrand — a new logo and name reflecting the brand's renewed identity — followed by an integrated marketing campaign across print, outdoor, and digital media, including product launches, seasonal campaigns, and a CSR initiative.

year

2024

timeframe

Academic Project

tools

Illustrator, Photoshop, InDesign

category

Branding and Identity

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